Newspaper ad revenue decline slows

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Arlington, Va.—Overall newspaper advertising revenue declined to $5.98 billion in the first quarter, a drop of 9.70% from the year-earlier period, according to Newspaper Association of America figures. It marked the industry’s best overall quarterly performance since the third quarter of 2007, which was also a decline.

Online ad revenue posted a 4.90% gain to $730.42 million. It was the first quarterly gain since the first quarter of 2008.

Overall print revenue fell to $5.25 billion, a decline of 11.42%. Classified ad revenue fell to $1.25 billion, a decline of 14.37%.

“At the core of these latest statistics is the fact that declines are moderating across the board and, in some instances, have turned positive,” NAA President-CEO John Sturm said in a statement. “Total newspaper online ad spending increased nearly 5% in the first quarter, a sign that marketers are returning to newspapers and recognize the highly engaged audience and brand power our medium continues to deliver in the digital space.”

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