Nexgenix unveils Web customer care software

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Irvine, Calif.--Nexgenix, Irvine, Calif., released Monday a software package that combines Web customer care and real-time access to sales representatives. The company says its e.Assist product makes it possible for marketers to set up programs that guide potential customers through a site based on interests and send automatic e-mail based on artificial intelligence algorithms. It also enables one-on-one chat with sales representatives and customer support people, as well as Internet telephone calls from the Web browser to help desks and sales staff. The last two capabilities are similar to Cisco Systems' Intelligent Contact Management software, which has enabled consumer companies such as Land's End, Dodgeville, Wis., to connect to customers via chat and telephony. Nexgenix announced iMotors, Elk Grove, Calif., as the first e.Assist customer.
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