Hanover, N.H.—Nineteen data list management companies gained perfect data card scores in NextMark Inc.’s “2Q10 Data Card Quality Report,” a measurement of the quality of the primary documents used in making list-purchasing decisions.
Among large list management companies—those representing 500 or more response lists—ALC, B2B, Complete Mailing Lists, Edith Roman/ePostDirect, Lighthouse List Co. and ListBargains.com each received a perfect score of 100 from NextMark, a provider of tools and resources for buying and selling mailing lists.
NextMark bases its scores on a weighted average of such attributes as recent data card updates, as well as such properly noted elements as segments, geography, appropriate markets, descriptions and sources.
Among smaller list management companies, perfect scores were logged by Charles Moore Associates, Complete Medical Lists, dm2Decisionmaker, Direct Market, Dunhill International, eTargetMedia.com, Integrated Business Services, List Connection, Media Source Solutions, PCS Mailing List Co., Political Fundraising Lists, Profile America List Co. and W.S. Ponton.