Nextmark's data card report awards perfect scores to 23

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Hanover, N.H.—Twenty-three data list management companies gained perfect data card scores in NextMark Inc.'s “4Q10 Data Card Quality Report,” a measurement of the quality of the primary documents used in making list-purchasing decisions.

Among large list management companies (those representing 500 or more response lists), American List Counsel, B2B, Complete Mailing Lists, Edith Roman/ePostDirect, Lighthouse List Co. and each received a perfect score of 100 from NextMark, a provider of tools and resources for buying and selling mailing lists.

NextMark bases its scores on a weighted average of such attributes as recent data card updates, as well as properly noted segments, geography, appropriate markets, description and sources.

Among smaller list management companies, perfect scores were logged by Charles Moore Associates, Complete Medical Lists, Direct Market, Dunhill International List Co., eTargetMedia, Ethnic Technologies, Integrated Business Services, List Connection, List Experts, List Service Direct, MCH Strategic Data, Media Source Solutions, NCRI List Management, PCS Mailing List Co., Political Fundraising Lists, Profile America List Co. and W.S. Ponton.

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