Nielsen gives Captivate high marks

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New York--Westford, Mass.-based Captivate Network Inc., which operates an ad network of flat-panel TV screens in office building elevators, Tuesday released a study that indicated the network delivers an average ad recall of more than 45% among building tenants.

The study, commissioned from VNU’s Nielsen Media Research, also found that about 90% of these tenants are more than 25 years old and have an average household income of $105,000. This audience, according to the study, appears to be receptive to Captivate: 96% of the tenants questioned had watched Captivate in the past seven days, 88% indicated they regularly watch it, and 89% of those who watch have a favorable opinion of it.

“The Nielsen study reinforces the fact that Captivate is a very effective advertising medium, and that we deliver an engaged and exceptional audience to our advertisers,” said Michael DiFranza, president-CEO of Captivate.

Beth Corbett, VP of Nielsen Media Research’s New Media Services division, said, “[The study] results certainly demonstrate that a medium which is well-matched to its venue and target audience is viewed, appreciated and impactful.”

--Sean Callahan

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