Nielsen//NetRatings introduces online video measurement service

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New York—Nielsen//NetRatings announced the availability of VideoCensus, an online video measurement service. VideoCensus combines panel and census research methodologies to provide accounting of audience size, demographics, engagement and competitive activity. To use the service, online video publishers, technology providers and networks attach a piece of code to their delivery platforms, which allows NetRatings to collect a count of the online video viewing activity. The NetRatings desktop meter analyzes the video data to provide granular insight into viewer engagement with specific video channels, programs and clips.
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