Nielsen//NetRatings launches AdRelevance 4.0

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New York--Internet research service Nielsen//NetRatings announced the launch of AdRelevance 4.0, an upgraded tracking service that measures the effectiveness of online ad campaigns. One of the new features is a component called AdAcross, which provides measurement across 16 different forms of media, developed in conjunction with Nielsen Monitor-Plus, a service that tracks offline media. Nielsen//NetRatings is a joint service of NetRatings Inc., Milpitas, Calif., and Nielsen Media Research, New York.
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