New York--Nielsen//NetRatings has launched WebIntercept, a behavioral-based research tool that analyzes the activity of Web users.
WebIntercept surveys panel members in the Nielsen//NetRatings Internet measurement service immediately after Web activity, such as visiting a Web site or clicking on a link.
The survey data are linked with real-time usage data to provide behavioral profiles for advertisers and content providers.
The Nielsen//NetRatings panel currently has 2 million Web users, which will be expanded to 3 million by December.
Nielsen//NetRatings is a partnership of Nielsen Media Research, New York, and NetRatings, an Internet research company based in Milpitas, Calif.