Nielsen//NetRatings says newspaper blog traffic grew 210% in December

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New York—Nielsen//NetRatings, an online market researcher, said Wednesday that Web traffic to the blog pages of the top 10 online newspapers grew 210% in December, reaching 3.78 million views. The overall audience for the newspapers’ Web sites grew 9% to 29.94 million. “As Web 2.0 becomes a predominant online consumer model, traditional publishers are adopting interactive forums like blogs,” said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings, in a news release. “It makes perfect sense for online newspapers, where responding to a blog posting is like writing an instant letter to the editor.”
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