Nielsen//NetRatings to track rich-media use at work and home

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New York--Online measurement provider Nielsen//NetRatings Thursday announced it has created an online multimedia measurement report that tracks content use both at work and at home of RealMedia, Windows Media and Quicktime, considered the three largest rich-media formats. Monthly measurement will include unique audience and reach figures for each format, a breakdown into audio/video or images/text categories, and overall rich-media audience.
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