Nielsen: U.S. advertising spending rose 0.6% in 2007

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New York—Nielsen Co. reported Monday that U.S. advertising spending rose 0.6% last year, compared with 2006, with the Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.

According to Nielsen, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other media categories that showed an increase in 2007 were national magazines (7.6%), outdoor (7.2%), national Sunday supplements (4.9%), national cable TV (2.2%) and Spanish-language TV (1.5%).

Among decliners were: national newspapers (-7.7%), local newspapers (-7.5%), top 100 spot TV markets (-5.1%) local Sunday supplements (-4.9%) and b-to-b magazines (-4.0%).

U.S. ad growth was substantially lower than other regions of the globe, with Asia-Pacific seeing a 12.1% increase and Europe, the Middle East and Africa up nearly 5%.

—Carol Krol

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