Niku Debuts PR, advertising, marketing applications

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Redwood City, Calif.--Niku Corp. said Monday it plans to release a set of applications designed to ease management of corporate advertising, marketing and public relations departments. The move advances Niku's strategy of releasing applications designed for specific vertical markets, or corporate departments. Niku, Redwood City, Calif., has previously released applications for the legal profession, internal corporate information technology departments and consultants. The new Niku applications, to be released by July, will cover such disciplines as branding, advertising, direct response and sales promotion. Pricing has not yet been set. Niku has a high-profile co-branding deal with the news site CNET, but the sales and marketing applications are not currently part of that push.
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