NM200: iPrint

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Location: Redwood City, Calif.
Category: printing, allows customers to create products such as business cards, stationery and promotional items.

"It's the first and only start-to-finish automation of the commercial printing process," said Royal Farros,'s founder and CEO. "Unlike any brick-and-mortar print shop or e-commerce application, allows customers to see what their product will look [like] before it is print•ed."

By offering proofs online and eliminating pre-press work, can sell goods at lower prices than traditional print shops. -- "i" for Internet -- went live in January 1997. The first major redesign, at the end of last month, provided a faster and easier way for customers to see the breadth of iPrint's products.

This was accomplished by creating a series of tabs, a framing mechanism and links off the home page that lead to specialized areas, such as's iMoving print shop, which provides moving announcements, address labels, business cards and the like.

iPrint plans to add more products soon to its small office-home office selection.

Also, partnerships and alliances are being developed with some portals and larger business-to-business companies, including Excite, Microsoft Network, HotOffice Technologies and the IBM Small Business Solutions Club, Mr. Farros said.

While declining to provide details of the site's budget, Mr. Farros said it is "probably the highest in our particular industry." Gross revenue for 1998 was more than $1 million, he said.

-- Marshal M. Rosenthal

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