BtoB tests home page links to third-party content

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New York— announced Thursday the beta launch of Times Extra, an alternative view of the New York Times home page that features news headlines with links from third-party sources. Times Extra is designed to aggregate headlines from other news organizations and blogs across the Web, and matches the most relevant of those sources with lead articles on the home page. “The days when content sites were afraid to link to other sites are over,” Marc Frons, New York Times Co.’s chief technology officer for digital operations, said in a statement. To view Times Extra, users click on the new “Times Extra” button at the top of the home page, above the search bar.

—Sean Callahan

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