OfficeMax picks e-Dialog for e-mail marketing

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Lexington, Mass.—OfficeMax announced it has selected e-Dialog for its e-mail marketing campaigns. e-Dialog will provide its e-mail marketing platform, as well as strategy and analytics, data, campaign and content management, and creative consulting for the office supply company. As part of the agreement, it will also integrate Coremetrics’ Web analytics data with OfficeMax’s product content database.

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