OgilvyOne establishes strategic marketing consultancy

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New York -- OgilvyOne New York has formed OgilvyOne Consulting, a strategic marketing consultancy designed to strengthen clients' brand and customer equity through one-to-one marketing. The new unit will incorporate the current strategy, database marketing and analytic services groups. Additional practice areas have been established in ndustry-specialized, loyalty and technology consulting. Margaret Young has been appointed general manager of the consultancy; she will report to Carla Hendra, president of OgilvyOne New York.
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