OgilvyOne Worldwide allies with Digital Archaeology

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New York--How do you link existing direct marketing information with the real-time information collected from customers on the Web? OgilvyOne Worldwide, among the largest direct marketing and interactive agencies, billing $1.6 billion annually, said Thursday it will use technology from Digital Archaeology, Lenexa, Kan., to do so. Under a strategic alliance, Digital Archaeology will provide Web site user analysis, e-commerce analysis and database integration tools to OgilvyOne, New York. Initially, Digital Archaeology will work with Ogilvy's headquarters in New York, with plans to broaden use of the technology to Ogilvy's 68 satellite offices down the road.
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