Omniture adds viral video measurement to marketing suite

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Orem, Utah—Online marketing company Omniture has added new capabilities to its SiteCatalyst Web analytics product to more effectively measure video shared across social Web sites.

The new feature aggregates into a single dashboard viral video viewing information from sites such as YouTube. Marketers can use these metrics to generate reports on the number of prospects who have viewed a video, linking the behavior of prospects to actions on the marketer’s site. It also reports on viral video ad performance and the revenue associated with each video.

SiteCatalyst is a component of the Omniture Online Marketing Suite, a portfolio of optimization applications for visitor acquisition, conversion, online analytics and multichannel analytics.

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