Online Content: Three Strategies to Keep Advertisers and Readers Hooked in 2008

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As advertisers increasingly shift their valuable dollars away from print to the Web in order to reach potential customers, publishers must be ready to deliver the online products and services these advertisers want. At the same time, Web users are demanding new alternatives from their media outlets. From blogs and social media to RSS and content customized for mobile devices, BtoB readers are expecting more from their information sources.
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