Online marketing: Still a faith-based initiative

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The always-compelling Avinash Kaushick, analytics evangelist for Google, claims in his blog Occam's Razor that for all our collective efforts at writing and tweeting and kvetching, online marketing is still largely a intuitive endeavor, based on “faith, not data.” In this massive post, Kaushick reprints his entire keynote at a recent Canadian Marketing Association dinner, where he challenged the marketing status quo. When it comes to measuring success of marketing efforts, many channels are largely faith based initiatives, he said.
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