Vienna, Va.—Combined advertising expenditures on newspapers and their Web sites totaled $14.3 billion for the fourth quarter of 2005, a 1.4% increase compared with same period a year earlier, according to estimates released Friday by the Newspaper Association of America.
Print and online spending combined rose 2.5% last year to $49.4 billion.
The bulk of the growth came on newspaper Web sites, where spending rose 32% in the fourth quarter to $552 million. It was the seventh consecutive quarter of double-digit online increases, the NAA reported.
For the full year, ad spending on newspaper Web sites jumped 32%, reaching a record $2.0 billion.
Print spending rose 0.4% to $13.8 billion in the fourth quarter and 1.5% to $47.4 billion for all of 2005.