Online Publishing Success Stories

Spiceworks adds Facebook-like pages

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“The idea [for our Vendor Pages] first got floated four or five months ago. Vendors were doing a lot of things with Spiceworks—running ads, hosting webinars, sharing plug-ins with Spiceworks users—but there was no vendor directory or any central place an IT pro could go to find everything [about a vendor or technology]. Someone on our development team used the brand pages on Facebook as a metaphor for what we needed and we had a moment of: "Eureka! That's it.' The basic page is free. This gives a vendor a presence and some basic functionality. The next step up is called Pro level, which is priced at $1,000 a month. With that, you can have multiple employees participating in the community who can post, curate conversations and create interest that will get IT pros to become followers. Pro-level vendors can customize the page to their hearts' content using HTML.”
Jay Hallberg,
CMO, Spiceworks Inc.

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