Online technology ad spend to hit $2.8 billion in 2007

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New York—Healthy increases are projected for online advertising of computing products, according to eMarketer's new report, "Technology Marketing: Customer Driven Convergence," which came out on Thursday.

The computing (hardware and software) category will spend $2.8 billion advertising online in 2007, which will account for about 16% of all online ads during that year, eMarketer said.

Computing products advertising, as a share of total online spending, had dipped in the recent past, to 18% in 2004, from 20% in 2003. For 2006, the share of total spending remains flat at 15%.

Ad spending in 2006 will total $2.3 billion, the research aggregator said.

EMarketer called the findings good news for Internet publishers and content providers after several years of slow growth in the technology category.

—Carol Krol

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