Online video advertising sees strong growth

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New York—Spending on digital video ads in the U.S. will nearly double in four years, climbing from $4.14 billion this year to $8.04 billion in 2016, according to a new report from marketing consultancy eMarketer. According to “Buying Online Video Advertising: Making the Most of Your Budget,” the cost-per-thousand impressions of digital video for “midtier sites” is about $25 and reaches $33 for premium destinations. Also, while marketers often place television and digital video in separate marketing categories, some are beginning to look at them as a single universe, according to the eMarketer report.
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