Oracle advances Trade Management

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Redwood Shores, Calif.--Oracle Corp. has commercially released a software application, priced starting at $2,995 per user, that is designed to help companies manage trade promotion expenses. Called Oracle Trade Management, the application “is an excellent example of how CRM applications can increase the operational efficiencies of a company, and directly impact the bottom line,” said Sharon Ward, VP-enterprise solutions, Hurwitz Group. Oracle will also provide a hosted version of Oracle Trade Management for wholesalers and manufacturers.
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