Oracle buys social marketing company Vitrue

Published on .

Redwood City, Calif.—Database management technology company Oracle Corp. has acquired Vitrue Inc., whose technology enables the publishing and management of content pushed to a variety of social sites. Financial terms of the deal were not disclosed, but TechCrunch is reporting that the price was $300 million. Oracle said the addition of Atlanta-based Vitrue technology will complement its own sales and social data management solutions. Oracle has been busy acquiring technologies to enhance its marketing and sales-support capabilities. Last fall, it acquired customer-service software company RightNow Technologies, as well as Endeca Technologies, whose technology analyzes unstructured data, such as in emails, in support of database marketing and customer service.
Most Popular
In this article: