Oracle debuts online marketing platform

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Redwood Shores, Calif.--Oracle Corp. has introduced a software package that equips companies with an online marketing platform within 30 days. FastForward Marketing Online includes consulting, applications and ongoing support. The platform allows for targeted promotional campaigns and campaign monitoring. "The FastForward program allows companies to achieve greater return on investment by leveraging best practices derived from hundreds of Oracle implementation experiences," said Valerie Borthwick, senior VP, in a statement.
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