Oracle releases latest version of Siebel CRM solution

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Redwood Shores, Calif.—Oracle has launched the newest version of its Siebel customer relationship management system for lead nurturing and customer loyalty management.

Aimed at the communications and public sectors, the newest version provides industry-specific customer self-service, enhanced use of multichannel applications with Siebel Chat, and comprehensive search capability.

Its Siebel Loyalty feature enables clients to offer membership enrollment and management, including loyalty points accrual and redemption, member services, partner management and promotion management. The company said Siebel CRM 8.1.1 provides cost-savings through its use of open-standards technology.

—Christopher Hosford

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