OTOi hires Starr as VP-marketing services

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Boston—OTOi, a digital marketing services firm, on Tuesday said that Cindy Starr has joined the company as VP-marketing services. She succeeds Rob Rex, who has been tapped as managing director of OTO Networks, a new subsidiary of OTO that will focus on b-to-c marketing online. Starr will oversee OTOi’s search marketing, CRM, online media and measurement divisions. Before joining OTOi, she was VP-marketing at ad agency Digitas Inc.
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