Who Owns Social Media at Your B2B Company?

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Make sure everyone at your company is on the same page when it comes to your social media strategy. Jeffrey L. Cohen at the Social Media B2B blog writes “As more B2B companies explore social media, the question of ownership always comes up. Many experienced practitioners will tell you that social media needs to pervade an entire organization and one department can't own it. But reality must rear its ugly head and claim that your company is just getting started, and someone needs to owns it. Someone has to physically set up social profiles, create the content and post it online for the world to see.” READ MORE
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