Paid search growth slows, still expected to top $10 billion by 2009

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New York—Paid search advertising spending in the U.S. will grow 26.2% in 2006, according to eMarketer, a research aggregator. That compares with 2005’s 33.2% gain.

Growth for 2007 is projected at 16.4%, and paid search spending is expected to top $10 billion by 2009.

EMarketer also found that paid search will continue to dominate online advertising, with a 40% share of the overall online market this year. In addition, local search growth will outdo national search every year through 2010, according to eMarketer. By 2010, local search ad spending will comprise about 20% of all paid search spending, it said.

—Carol Krol

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