What: VP-global public affairs and corporate brand
Where: Dow Chemical Co., Midland, Mich.
Why: Rocks leads Dow’s corporate branding and reputation initiatives. Last year, she oversaw the launch of “Human Element,” one of the most significant global ad campaigns in Dow’s history. The integrated campaign focuses on Dow’s efforts to address social and environmental problems. This year, the campaign expanded into Europe and Asia.
Where: Dow Chemical Co., Midland, Mich.
Why: Rocks leads Dow’s corporate branding and reputation initiatives. Last year, she oversaw the launch of “Human Element,” one of the most significant global ad campaigns in Dow’s history. The integrated campaign focuses on Dow’s efforts to address social and environmental problems. This year, the campaign expanded into Europe and Asia.
