Paul Rossi, Exec VP, Economist Group, North America

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Last month, the Economist launched an online ad network called the Ideas People Channel, which defines its audience not by demographics but by mindset. The common element among the users of and about 30 other sites, such as those of the Christian Science Monitorand the Nation, is their variety of interests and intellectual curiosity, Rossi said. The network reaches 11 million unique monthly visitors in the U.S.
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