BtoB, IndustryBrains partner on download program

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New York--International Data Group’s announced it has entered into a partnership with IndustryBrains Inc. to establish a cost-per-click sponsored downloads program on the PC World site. The Download Library MarketPlace will allow advertisers to purchase marketplace placement using an auction bidding system. The more marketers bid, the higher their rank in the marketplace section, which will include such categories as office, handhelds, and graphics and multimedia.
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