Penton relaunches ag websites

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New York—Penton Media has begun the relaunch of its b-to-b websites with nine sites within its agricultural group. “These redesigns are far from being merely cosmetic; they have been designed to serve readers, who will be able to quickly access relevant content and solve business problems,” Sharon Rowlands, Penton's CEO, said in a statement.

Four regional agricultural sites have already been relaunched:Delta Farm Press, Southeast Farm Press, Southwest Farm Press and Western Farm Press. Five other brands will be introduced in the coming weeks: Beef, Corn and Soybean Digest, Farm Industry News, Hay and Forage Grower and National Hog Farmer.

Penton plans to relaunch dozens of sites in other markets in the coming months.

“There were three overarching requirements for the transformation of the sites,” Aaron Shapiro, a partner at HUGE, New York, the digital agency that helped Penton in the relaunches, said in a statement. “These include the ability to evaluate and compare products; access reference, training and how-to materials; and utilize best-in-class digital business practices.”

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