PeopleSoft taps Yates for direct marketing

Published on .

Pleasanton, Calif.--E-business software developer PeopleSoft Inc. has chosen Yates Advertising as its direct marketing agency of record. San Francisco-based Yates will develop all of PeopleSoft's direct and online marketing programs. The move comes less than two weeks after PeopleSoft launched the PeopleSoft CRM Customer Interaction Center, a software platform intended to manage all points of contact throughout the customer acquisition and retention cycle.
Most Popular
In this article: