Petsky Prunier: M&A in marketing, media and technology shows continued strength

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New York—The number of mergers and acquisitions transactions in the marketing, media, technology and services industries totaled 772 in the second quarter, up 9% over the first quarter of the year, according to data released by investment bank Petsky Prunier. In the same time frame, the aggregate value of deals in this sector declined 14%, to about $36 billion. The digital media/commerce category was the most active, accounting for 35% of announced deals in the second quarter, Petsky Prunier said. The marketing technology category was the largest in terms of aggregate value, with $10.6 billion in announced deals. SAP's $4.3 billion acquisition of Ariba was the largest deal in the quarter. “Against a backdrop of growing macroeconomic uncertainty, M&A and investment activity remained particularly strong,” said John Prunier, partner at Petsky Prunier, in a statement. “The sea change in consumer media consumption, technology adoption and brand interaction is forcing marketers and vendors alike to reconsider the strength of their value propositions and the means with which to target and deliver them. Likewise, product life cycles are accelerating so fast that rapid strategic planning and execution are becoming tactical necessities. Given these trends, M&A and investment activity will continue to be a priority for many companies.”
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