Picking up the pieces

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The company that has reported the greatest loss of life so far in the attack on the World Trade Center is bond trader Cantor Fitzgerald L.P., which has not accounted for close to 700 employees. Cantor Fitzgerald occupied floors 101 and 103 through 105 in the north tower. In an interview on ABC-TV Thursday, Cantor Fitzgerald Chairman-CEO Howard Lutnick said, ``I need to be successful in business so I can take care of 700 families ...700 families." Lutnick, who ordinarily would have been at work early, said he was not in the office at the time of the attack because he was taking his son to his first day of kindergarten. His brother is among those feared dead. In other news related to this week's disaster:

**Two Cahners Business Information executives were killed in the attack. Jeffrey Mladenik, Interim CEO of eLogic, and Andrew Curry Green, director-business development at eLogic, were on board the American Airlines flight that slammed into the north tower of the World Trade Center. "Jeff and Andrew will be greatly missed by all of us at Cahners," said a statement released by the company. "We mourn their passing and extend our sincere and heartfelt condolences to their family, friends and colleagues throughout Cahners." Mladenik was appointed Interim CEO of eLogic in July and held this title in addition to serving as VP of e-development for the Cahners Manufacturing and Electronic Division. He also coordinated new media development for Green was named director-business development at eLogic after Cahners acquired the company in June 2000. Prior to the promotion, Curry served as director-product development at Cahners. He joined Cahners in September 1999 as a product manager.

**3rd Millennium Management said it is offering free crisis communications services to businesses affected by the attack. Company President Richard J. Schineller said the goal is to help businesses continue effective operations. 3rd Millennium Management provides media, investor and industry relations expertise.

**State Farm Insurance Cos. and the American Red Cross on Monday will begin a radio advertising campaign supporting relief efforts. The ad slots are owned by State Farm, which is donating them to the cause. The ads are meant to broadcast the need for blood supplies and financial assistance. "We're in the business of trying to help people recover from the unexpected," said Jack Weekes, State Farm's VP-marketing. Additionally, State Farm has donated $1 million to the American Red Cross.

**Microsoft Corp. said it has postponed its PASS 2001 North America event scheduled for Sept. 19-22 in Orlando, Fla. The event for the professional association of SQL Server experts is being postponed to allow people to grieve and because of expected logistic difficulties. Gordon Mangione, VP of the SQL Server Group at Microsoft, said, ``We heard concerns from registered attendees about travel restrictions and available transportation. Postponing the PASS conference will ease travel logistics and give us all time to help with the recovery effort.''

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