Pitney Bowes' digital mail service gathers steam

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Stamford, Conn.—Pitney Bowes' new digital mail service, Volly, has been launched in beta form, with strategic alliance agreements with a number of large third-party mailers for the digital delivery service. The Volly service will allow mail recipients to receive, view, organize and manage digitized versions of such content as bills, statements, direct marketing, catalogs and coupons they might otherwise handle as traditional paper mail. Volly has inked agreements with 18 large mailers, including Superior Mailing Services—which handled the U.S. government census in 2010—and Financial Statement Services, among others, according to the company. “We continue to make improvements and plan to make the beta operational over the next several months,” Chuck Cordray, Volly president, told BtoB. “The biggest gating factor and determinant for going live to consumers is not technology-driven, but it's about building density in the digital mailbox, and we are on track to do that.”
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