What are your plans for mobile marketing in the next 12 months?
“We expect most of our content to flow through mobile devices. Telecom execs tend to use iPhones and iPads, and about three out of four start shopping by seeking content on our website. We rebuilt www.tellabs.com in HTML 5 to ensure a good mobile experience, particularly with videos. We launched a Tellabs iPad app with deep content and links to our blog, social media, website and videos. Next, we're looking at how best to employ QR codes and location-based apps. And we plan to build a 3-year strategy for mobile marketing.”