PMA to become Brand Activation Association

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Chicago—The Promotion Marketing Association announced it will change its name to the Brand Activation Association to reflect its focus on all disciplines involved in activating a brand's strategy, such as creative, multichannel marketing, measurement, experiential marketing and social media. The name change will become official at the association's annual conference in April. “We are building on PMA's 101-year legacy of advocacy, education, recognition, networking and community by actively responding to changes brought about by the explosion of digital, social and mobile communications,” said Bonnie Carlson, president-CEO of the PMA, in a statement.
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