PointRoll debuts new video capabilities

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New York—Digital marketing technology provider PointRoll, a Gannett company, announced three new interactive in-stream video packages. The new capabilities enable advertisers to improve user engagement by making video ad campaigns more interactive, the company said. The Social package allows advertisers to promote their presence on up to seven social media sites from an ad unit, the company said. With the Branding package, advertisers can place a clickable static or animated logo in a corner of a video player. With the Video AdChooser package, advertisers can give viewers a choice of up to four videos to play from the ad.
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