PR needs to focus on conversations

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Social media expert Paul Dunay says marketers should be focusing their PR efforts more on generating positive conversations about their brands than on getting mentioned in the press. “Years from now, the only lasting memory of your firm won’t be the print impressions it garnered—it will be the conversations your firm was involved in and had the greater share of voice of,” Dunay writes in his blog, “Buzz Marketing for Technology.” Find out how to do this.
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