Best Practices singles out e-marketing innovators

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Chapel Hill, N.C.--Best Practices L.L.C. said Friday that it has released a report identifying the best techniques in Internet marketing-among them, creating Web content that is dynamic, appealing and triggers sales. The company also said it has identified 32 leading Internet marketers including Enron Corp., General Electric Co., DuPont and FedEx Corp. in a report titled "Best Practices in E-Marketing." The report, which costs $3,000, is significant because it identifies real-world Internet market success stories, as opposed to speaking about e-marketing conceptually.
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