Three best practices for social media monitoring at conferences

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Conferences around the world are occurring on a weekly basis, and if you're not monitoring social media you're missing out on valuable insights that you can extract from conversations, observes Andrew Gothelf on the Marketing Cloud blog .Even if you do have a social listening tool in place, the process of deciding what to listen for can be quite overwhelming. What should you take into account when determining what to monitor on the social Web during conferences related to your business? Gothelf offers some best practices.
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