Primedia announces plan to boost Net presence

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New York--Primedia on Thursday unveiled a plan to bolster its electronic-commerce initiatives and to trade advertising pages for equity positions in new-media companies. Chairman-CEO Tom Rogers, who in October came to Primedia from NBC, said a similar approach was used at NBC to boost its Internet presence. The goals, Mr. Rogers said, include raising capital and attracting ``new-media talent.'' Primedia, which owns Intertec Publishing, has a business-to-business Web portal called IndustryClick, which includes properties focused on such markets as entertainment technology (, telecommunications ( and media ( ``Our positions in traditional media enable us to quickly take leadership positions on the Internet,'' said Mr. Rogers, who promised to unveil a full strategy in the first quarter of 2000.
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