Primedia launches Web site for local market data

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Overland Park, Kan.—Primedia Business Magazines & Media announced Wednesday that it has launched, an online tool for marketing executives looking for local market data, buying influences and demographic and economic information. The data available on the map-based includes: electrical product sales data from MetroCast; population, housing and employment statistics; building permit information; and market area maps. The product features a partnership with Distribution Information Services Corp. to provide the MetroCast database.

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