The paper, which is being developed by the Print Council, is titled, “Why Print Is Green.” It will point out, for instance, that in 2008 more than 57% of paper consumed in the U.S. was recovered for recycling. Additionally, it will note that the pulp and paper industry generates more than 60% of its power from renewable sources, while the average industry generates less than 10% of its power from renewable sources.
“Our industry is a leader in recycling, sustainability and pollution control,” Ben Cooper, executive director of the Print Council, said in a statement. “In fact we pioneered putting those concepts into widespread practice over the past three decades. But we did so quietly, to the extent that there is a lack of awareness regarding the environmentally responsible nature of print.”