Printer change proves positive

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Brent Kizzire, director of operations at Grand View Media Group, has been with the Birmingham, Ala.-based company since 1998. GVM, whose eight b-to-b titles include Archery Business and Water Technology, recently went through a change in printers.

MB: What's changed on the printer side?

Kizzire: We were with Perry Judd's and Quebecor, and then Judd's was bought out by Donnelley. They called up and said, "It won't be the little printing company you've known all these years anymore." My take on it was that we would get to co-mail now, which is something we couldn't do at Judd's, and we could take advantage of their prepress software that was a little better than what we had used previously.

MB: When you switch from a smaller business to a large corporation, sometimes you can lose out on customer service.

Kizzire: That hasn't happened yet. We love our CSRs there. And we're told that Donnelley is going to give every person in the plant 40 hours of education next year, which is impressive. To take someone off the bindery where they're making money for the company in order to teach them something new is impressive.

MB: What are your current concerns?

Kizzire: Postage and then paper. I've always allowed my printers to purchase my paper for me. About nine months ago, we took one title that has a frequency of nine times annually and started buying paper ourselves. And it got us some savings. The last paper increase changed that back, but we're definitely more open to doing it ourselves than we ever were before. In this kind of market, you've got to be willing to do that kind of work.

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