Several new products unveiled at DMA06

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San Francisco—Several direct marketing companies have announced new products and services at the Direct Marketing Association’s DMA06 annual conference. Analytics-focused announcements have been particularly plentiful.

SmartFOCUS, an enterprise marketing software company, announced the U.S. launch of smartREACTION, a software application for analyzing, managing and executing online campaigns through e-mail, SMS, RSS and microsites. The application incorporates data mining and analysis as well as real time messaging.

Who's Calling, a marketing analytics company, introduced an enhanced version of its ClickPath technology. ClickPath 3.0 is designed to help marketers identify suspicious click activity and provide marketers with a view of on- and offline activity by tracking both the Web and phone calls.

Premiere Global Services, which provides outsourced business process solutions, announced it has brought its products and services together into one suite of marketing technology tools that it said will help marketers increase brand awareness and improve lead generation.

—Carol Krol

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